Drift is a hypergrowth 400-person category-leading marketing technology company located in downtown Boston. Drift helps companies reinvent their marketing and sales processes through real-time messaging, AI and a variety of products designed to reduce the sales cycle.
I was approached by the Founders and VP of Brand to help scale up and refine their creative team. My main focus was to help extend the reach of the brand and make it stand out in a sea of SaaS blue competitors. When I joined in 2018 I was struck by the high energy and frenetic pace. The volume of work and the weekly cadence to campaigns and programs was refreshing. Managing an in-house team of 7, we produced everything from day in the life LinkedIn content, e-books and podcasts to swag to OOH, sizzle reels and in person events that hosted thousands.
— TEAM
Art Direction and Design - Michelle Balaban, Jess McCormick, Algert Sula
Video - Elizabeth Hilfrank, Daniel Meyers, Gonzalo Veloz
Development - John DeWolf, Jess McCormick
