Drift Rebrand

Creative Director • Brand

As Drift grew, we realized we wanted a simple site that helped our visitors access information quickly and easily. We loved the energy of our previous visual language, but it was loud! That approach made sense for us as a category creator and disruptor, but we now needed something would emphasize consistency, that Drift will be your dependable partner, and our team will have your back throughout the customer journey. The scrappy skater kid is still part of our DNA, but we’re not going to Ollie onto the reception desk.

We took a hard look at how the visual language could present this new approach and landed on the idea of a more concise, measured visual language – not only for the site but across all channels (social, digital ads, content, direct mail, etc.) – something sleek, simple, and scalable.