Drift is a hypergrowth 400-person category-leading marketing technology company located in downtown Boston. Drift helps companies reinvent their marketing and sales processes through real-time messaging, AI and a variety of products designed to reduce the sales cycle.
Hypergrowth has been a signature event for Drift since 2017. It is a unique offering that focuses on creating an immersive and communal experience focused on personal and professional growth. One day, one stage so everyone can experience all of the content together simultaneously. In 2019 we had expanded to three events, London, Boston and San Francisco. 10K+ attendees came out to network and enjoy variety of A-list speakers. We owned the day on social for all three events, and had ton of engagement around the design and staging. I even wrote a blog about it! https://www.drift.com/blog/design-at-drift/
— TEAM
Art Direction and Design - Michelle Balaban, Jess McCormick
Video - Elizabeth Hilfrank, Daniel Meyers, Gonzalo Veloz
Development - John DeWolf, Jess McCormick
Agency Partners - Emc3, Staging Solutions
Graphic Designer - Kervin Brisseaux
Director, Events - Janna Erickson
